01
You're invisible to active job seekers
Someone searching "locum psychiatrist Sydney" or "IT recruiter Melbourne" often finds whoever ranks best, not whoever serves candidates best.
We help Australian recruitment agencies get found by the candidates and clients already searching for what you offer. Then we turn that traffic into registrations, enquiries and placements.
THE PROBLEM
Most recruitment agencies were built on referrals, relationships and reputation. That still matters. But the game has changed. About 73% of candidates and hiring managers now start on Google. If you're not showing up for the searches that matter, you're basically invisible on a whole channel your competitors are quietly owning.
01
Someone searching "locum psychiatrist Sydney" or "IT recruiter Melbourne" often finds whoever ranks best, not whoever serves candidates best.
02
Hiring managers Google before they call. If you're not on page one, that enquiry usually goes to someone else.
03
Referrals only stretch so far. Good SEO keeps compounding. Month on month you're building something that still works when you're off the tools.
WHY FIRST PLACE
There's a big gap between an agency that's dabbled with one recruiter on the books and one that only works with recruitment firms. We know a locum from a contractor. We know what a hiring manager types into Google at 11pm. We know your candidates, your clients and who's already eating your lunch in search.
We only work with recruitment agencies. No random eCommerce rebuilds, no SaaS side quests, no dentists. Every keyword, every page, every link is aimed at how recruitment buyers actually search.
We optimise for both sides of the desk: more candidates registering and more clients enquiring. One strategy, two revenue lines that should talk to each other.
Google Business Profile and LinkedIn can move in weeks. Core SEO compounds over months. You should feel momentum early, not sit in the dark until month six wondering if anything's happening.
We use AI to speed up research, drafting and competitive analysis without cutting corners on quality. Faster turnaround, sharper reads on the market, and we pass a lot of that efficiency through in what you pay.
You'll see candidates registered, enquiries that came from organic, placements we can reasonably tie to the work. Not a deck full of sessions and bounce rates unless you actually want that. You'll always know what your spend is doing.
We map the searches your candidates and clients actually use when they're ready to move. Then we narrow in on the handful of keywords that'll shift the needle, not vanity traffic that looks good in a spreadsheet.
CORE SERVICESpecialty and location pages, plain-language guides (think "how locum works"), salary content and registration pages that turn organic visits into people on your database.
CONTENTService pages, industry pages and comparison-style content for hiring managers who are shopping agencies. When they search, we want them to land on you.
CONVERSIONArchitecture, speed, schema, crawlability and Core Web Vitals, tuned for how Google treats Australian sites. Job posting schema where it makes sense, not where it doesn't.
TECHNICALRoughly three or four posts a week in your voice, aimed at the candidates and clients you actually want. It builds the brand, pulls traffic, and backs up your SEO while that engine warms up.
SOCIALWe tighten your Google Business Profile so you show up when someone searches for a recruiter in your city. Most teams see early movement inside two to four weeks of onboarding.
QUICK WINSurgeons or software engineers, teachers or trades. If you place people, we get your market, your buyers and what they're typing into search.
Locum doctors, nurses, allied health
Teachers, principals, early childhood
Developers, engineers, product
Solicitors, paralegals, in-house counsel
PMs, site managers, civil
CFOs, accountants, analysts
Clinical, research, regulatory
C-suite, board, senior leadership
Trades, manufacturing, logistics
HR managers, recruiters, L&D
Public sector, security cleared
IMG, overseas talent pipelines
We dig into where you sit today, who's winning your searches, and the ten keyword gaps that would hurt the most to ignore. You get the audit either way, client or not.
A practical 12 month roadmap: keywords in order of commercial value, a content plan, technical fixes, a LinkedIn calendar, and a checklist for your Google Business Profile.
Week to week we ship content, fix what's broken on site, keep LinkedIn moving and tune your Google Business listing. Short Slack update every Friday so you see wins as they land, not a surprise PDF once a month.
Candidates start registering from organic. Client enquiries show up. We find what's working fastest and lean in. From month three onward, compounding is usually where it gets fun.
CLIENT RESULTS
Typical lift in candidate registrations after six months
Average days to a first page one ranking
Clients who've walked away once results landed
Australian recruitment agencies. Full stop.
We'd been with a general SEO agency for 18 months and had very little to show for it. First Place had us on page one for our top three specialty terms inside eight weeks. Candidate registrations followed straight away and we could actually measure them.
James K., Director, Medical Recruitment Agency, Sydney
They actually get recruitment. They knew what a locum was, what a hiring manager types in, what our competitors were up to, all before I'd walked them through any of it. That's unusual.
Sarah M., Founder, Education Recruitment Agency, Melbourne
LinkedIn alone shifted how we're seen in market. With the SEO layered in we've gone from invisible to the name people find when they search our niche. Pipeline's the strongest it's been.
Mark R., Managing Director, IT Recruitment Firm, Brisbane
TRANSPARENT PRICING
Three setups depending on how aggressive you want to go and what stage the business is at.
For agencies up to $2M revenue
If you're new to SEO or testing the water before you scale spend.
Most popular for $2M–$7M agencies
For agencies that want pipeline moving properly, not dabbling.
For $7M+ agencies or highly competitive niches
Crowded niches, national plays, or when you're in a real growth push.
Three month minimum to start, then month to month. We're not precious about long contracts because the work tends to do the retaining.
Book a free 30 minute SEO audit. We'll walk through the keywords your candidates and clients are already using, who's winning those clicks today, and what it would take to get you in the mix. No pitch. No commitment. Just straight answers.
Book Your Free Audit →Takes 30 minutes. Delivered within 48 hours. Yours to keep regardless.